How would you choose to keep in touch with the world’s happenings today? Do you read newspapers? Watch live news on television? Or simply turn on your computer and click on any online news provider and read? It seems that the media today has evolved so much, so many varieties for us to choose from. Well, to be honest, given a choice on which to choose, I myself cannot confirm which media I will choose. I guess it all depends on our convenience, what do you say?
According to Naughton (2006), he stated that the existence of television was ought to ‘wipe out’ the existing media such as radio, movies and newspaper. Also, when blogs started, journalism never did perish did it? Instead, the evolvement of technology has provided us with more options. Naughton (2006) agreed to this as he stated in a scientific term that a new organism has arrived in the media ecosystem where the existing organisms will have to accommodate to the newcomer.
An example of newcomers in our media ecosystem would be social networking sites such as Facebook and Twitter and video streaming sites such as Youtube. These websites have in time, gain high popularity. Pardon me but hey, how many of you don’t log in at least ONCE a day to your facebook? Youtube on the other hand is arguably the fastest site in which we can view a breaking news, rather than waiting for News on TV2 at 8pm tomorrow. The best part of these sites is they actually link to each other. For example, if you’re not a Youtube user, but you have a friend in United States who has posted a video of earthquake in Haiti on Youtube and shared it in Facebook and tagged you in it, automatically you would be updated and start spreading the news, wouldn’t you?
Here’s an example of different media publishing on an ordinary football game:
Print-text (eg: newspaper article):
In yesterday’s crucial Champions League match, Manchester United managed to beat AC Milan flat. Although Milan scored first, a great fighting spirit was shown where Paul Scholes equalised. Upon Scholes’ goal, we saw the whole game lifted up a notch where United took the game to themselves, playing in an extraordinary tempo and in the end holding on to the lead they established.
Image based:
Video based:
In short, these varieties of media publishing have allowed more essence to be added to reports or reviews of a football match. This also means that these are all added values and not ‘wipe out’ against each media.
References:
Naughton, J 2006, ‘Blogging and the emerging media ecosystem’.
Nonownonos 2010, Manchester United vs AC Milan 3-2 Goals and Highlights, Youtube.com, viewed 13 April 2010, http://www.youtube.com/watch?v=PQLT2bSH3EM
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